Privacy Policy
Sentry Firearms LLC
11417 San Jose Blvd, Jacksonville, FL 32223-7234
📧 [email protected]
1. Introduction
Sentry Firearms LLC (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you interact with us, including through our website, SMS programs, and other services (collectively, the “Services”).
Please read this policy carefully. By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.
2. What Information We Collect
We collect personal information you voluntarily provide to us, including:
Contact Information: Name, email address, mailing address, phone number.
Payment Information: Collected securely by third-party payment processors. We do not store this information directly.
SMS and Email Preferences: Opt-in status, communication preferences, and interaction history.
Survey/Feedback Data: Information you submit via forms, contests, or feedback.
3. How We Use Your Information
We use your personal information for the following purposes:
Purpose Description
Communication To send you informational or transactional messages, including order confirmations, shipping notices, and customer service updates.
Marketing To send promotional content about hunting gear, sporting goods, accessories, and related products — not including firearms or ammunition.
Compliance & Security To protect against fraud, comply with legal obligations, and enforce our terms.
Improvement To analyze how users interact with our Services to improve features and usability.
4. No Firearms Marketing via Text
We strictly limit SMS marketing messages to hunting, outdoor gear, and sporting goods.
Firearms, ammunition, and regulated items are never promoted via SMS or MMS messaging.
This is to remain compliant with telecommunications industry standards (including CTIA guidelines) and A2P 10DLC program requirements.
5. How We Share Your Information
We may share your personal information with:
Type Purpose
Service Providers Payment processors, SMS delivery platforms, data hosting, analytics.
Legal Authorities When required to comply with law, subpoenas, or court orders.
Business Transfers In case of merger, acquisition, or asset sale.
We do not sell your personal information to third parties.
6. Your Marketing Choices
You may opt out of marketing messages at any time by:
Texting STOP to any message.
Clicking the unsubscribe link in our emails.
Contacting us at 📧 [email protected].
Note: You may still receive non-promotional communications (e.g., order updates, support).
7. Retention of Data
We retain personal data only as long as necessary to fulfill the purposes described in this policy, including for legal or compliance reasons.
8. Children’s Privacy
We do not knowingly collect or solicit personal information from anyone under 21. If we become aware of such data, we will delete it promptly.
9. Security Measures
We take reasonable administrative, technical, and physical precautions to protect your personal information from loss, misuse, or unauthorized access.
10. International Transfers
If data is transferred outside of the United States, we ensure adequate safeguards are in place to protect your personal information.
11. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Changes will be effective immediately upon posting. Please review this page regularly to stay informed.
12. 10DLC Compliance and Privacy
Collection of Personal Information
We collect personal information from users when:
You voluntarily provide it to us when using our website or services.
You submit your phone number to receive messages via 10DLC.
Use of Personal Information
We use the personal information you provide for the following purposes:
To provide the requested services.
To send you messages via 10DLC as per your request.
To comply with legal obligations.
To improve our services and user experience.
Privacy and 10DLC
As a 10DLC service provider, we adhere to the following principles:
Privacy policies and terms and conditions are displayed next to the phone number entry fields.
Privacy policies explicitly state that end user information is protected and not shared or sold to third parties for marketing, lead generation, or analytics purposes.
The opt-in and opt-out procedures for 10DLC traffic are clearly outlined in both the call-to-action (CTA) and the Terms and Conditions. Opt-in and opt-out occur via the 10DLC number, and short code opt-out routes are not used.
Opting Out
You can opt out of receiving messages by texting STOP to the 10DLC number associated with our service. If you need assistance or have questions, text HELP for help.
Disclosure of Personal Information
We do not share or sell end-user information to third parties or affiliates for any marketing, lead generation, or analytics purposes.
13. Contact Us
If you have questions or concerns about this Privacy Policy, or how your data is handled, contact us at:
Sentry Firearms LLC
11417 San Jose Blvd
Jacksonville, FL 32223-7234
📧 [email protected]